Sansar Brand & Marketing
Sansar is a 3D virtual world platform for live events.
As the designer and Art Director on the Marketing team, I was responsible for all creative direction and execution in presenting Sansar to a new audience through website designs, and campaigns across email, paid ads, and social media.
Rebranding
When Sansar decided to pivot direction and focus on messaging its platform as THE destination for live virtual events, my role was to lead the research, strategy, and design for a new responsive website, as well as a new logo color and typeface to go with this new theme. I also staged virtual photoshoots using avatar props and lighting to photos for product marketing.
Working alongside teams in Marketing, Product, Engineering, as well as an outside agency, I managed this project from conception to completion with a tight turnaround time to deliver a web and mobile-friendly rebranded homepage that communicated this new direction.
Social Media
To promote in-game events such as concerts and comedy shows, I worked with the copywriter to design content for our social media pages on Facebook, Twitter, and Instagram. These graphics resulted in higher user engagement on the platforms and an increase in logins and registrations for events.
Digital Banner Ads
To convey Sansar to new users, I worked with data analysts to segment audiences and A/B test a wide variety of copy, imagery, and calls-to-action to attract users to the platform. Through strategic planning, these ads would often take users to landing pages, event pages, or in-game worlds where the initial ad promise would be fulfilled - leading to a better user experience.
Email Campaigns
To communicate Sansar events and new features, as well as guide users through their Sansar journey, I strategized, designed, and assisted in copywriting dozens of emails that increased login rates, event ticket purchases, and helped new users understand product features. I also worked with data analysts to track metrics and make changes to copy, images, and flow based on those results.
Business Development
To assist our Business Development team in pitching to clients, brands, celebrities, music labels, and streamers, I created various one-pager sell sheets, as well as graphics for presentations and pitch decks to land over $3 Million in partnership deals.
Logos & Merch
I redesigned the Sansar logo for a virtual show called “Sansar Top 5”.
